Incorporated in 1992, Shera established its manufacturing base in Taipei, Taiwan providing OEM and ODM manufacturing services to predominantly American and Canadian companies at the front line of the banking, finance and prepaid markets with an emphasis on terminals and thermal printers.

With demand exceeding the Taiwan capacity, Shera closed the Taipei operation opening a newly constructed 70k square foot manufacturing facility, near the heart of China’s Shanghai-Suzhou high-tech corridor, in November 2002. Built from the ground up, the new facility includes the latest in SMT machinery, ESD protective flooring and back up generators.

With growth in mind, the factory was designed to meet future manufacturing volume demands and thus currently operates at a quarter of its total production capacity including both SMT and box build assembly and has additional space under roof to double the size of both the factory production floor and office/ engineering areas.

The China facility received its ISO 9001: 2000 Certification on October 25, 2003 and manufactures products to meet TUV, UL, FCC, C-Tick, CCC, and CE requirements. Previously Shera has also maintained BABT certification based on customer product requirements.

In November of 2003, Shera opened a research and development center in Shanghai. With a full staff of continued engineering at the Kunshan facility, the Shanghai research and development center acts as both an additional resource to the manufacturing plant and customers as well as a hub of cutting edge technical advancements in ASIC design and embedded Java application development.

Combined, Shera’s engineering services incorporates software, hardware, mechanical, firmware, testing, and ASIC development together providing a full-service "Total Solution"; taking into account product life cycles and the customer's future market requirements.

In the highly competitive environment of off-shore OEM/ODMs, customers can expect to realize the core advantages of off-shore manufacturing: high quality products and engineering services at low cost from many manufacturers. Shera’s growth in this competitive environment is a direct result of our ability to provide these traditional benefits while placing equal importance on exceptional customer services, trustworthiness, product mix and forecast flexibility and freedom from the nickel and dimming fees common to many Asian OEM/ODMs. The net result is a manufacturer who acts more like a partner, taking an active interest in the success of each of our customers’ businesses.

Shera is the off-shore manufacturer you and your company can trust to protect your company’s product quality, business reputation and on-time delivery commitments while providing a high quality cost reduced product enabling your company to be a leader in its chosen market space.

What We Do

Shera continually works to lower the cost and improve Product quality.

We offer the following services:

	SMT and DIP PCB assembly
	Box-build assembly and testing
	Manufacturing engineering and testing
	Electronic design for analog and digital circuits
	Mechanical and industrial design
	Mold and die design and procurement for plastic and metal components
	Test fixture design and manufacturing
	Re-engineering and conversion to reduce the cost of your current products
	ASIC design and embedded Java application development (these services are in the process of being set-up under a new company separate from Shera’s EMS company)

Target Markets

North American OEMs and ODMs
Small* to Medium Companies
Terminals, Small Devices, Peripherals and Thermal Printers

North American OEMs and ODMs
Shera provides engineering and manufacturing solutions to US and Canadian OEMs and ODMs feeling cost pressures on high volume or high-mix, low volume products. Western managed by Americans living full time in China, we provide our customers with clear written and verbal communications maximizing our ability to effectively and accurately exchange technical, order, shipping and general account management information.

Small to Medium Companies
Shera has the capacity and engineering expertise to meet the design and manufacturing requirements of companies both large and small. It has been our experience that small to medium sized companies are not afforded the advantages of off-shore manufacturing because of their lower dollar volumes making them less attractive to the majority of China manufacturers.

Shera has a history of working with companies in their start up or growth phases, providing them with lower cost, high quality products coupled with superior customer service which in turn enables them to compete and grow in their respective markets.

*small to medium size companies: 2-20 million gross manufacturing dollars.

Terminals, Small Devices, Peripherals and Thermal Printers,
Shera has been involved with many projects including adsl modems, network firewalls, electric blinds, audio devices and even electronic sewing machines; however, our extensive experience using touch screens, LCD’s, wired and wireless devices, security/encryption units, TPH’s, platens, and rollers make us a natural choice for the manufacturing of terminals, peripherals and thermal printers.

Added Value

Benefits to Clients who manufacture their product(s) with Shera.

	Shera has a proven track record of reducing the overall product(s) cost both proactively and as a coordinated effort with its customer.
	Shera can be entrusted to maintain customer design and IP confidentiality.
	Shera provides engineering services at a fraction of the cost for equivalent services in the US.
	Shera specializes in terminal and printer manufacturing and design with experienced team members readily available to the client for product enhancements and trouble shooting.
	Shera provides product mix and forecast flexibility.
	Shera routinely produces a superior quality product at low cost with an outstanding on time delivery rate.
	Shera encompasses western business values, ethics and culture.
	Shera has native English speaking representatives.

Business Philosophy

Shera’s business philosophy is to offer its customers a combination of high quality customer service, low China pricing and maximum flexibility.

Quality Customer Service
Superior customer service is a critical component of Shera’s business philosophy separating Shera from many would be competitors in the manufacturing industry. Far from the rigid rules inherent in many vendor customer relationships, our customers are treated as business partners with emphasis on understanding, implementing and resolving product and order related issues that enable, you the customer, to meet your marketing and business objectives

Quality Relationships
To develop and maintain a high quality business relationship: deliver accurate and timely responses to inquiries, and perform all communications as it relates to scheduling, quotations and shipping documents, Clients will be assigned dedicated customer service contacts.

Low China Pricing
In 2002, Shera moved its operations from Taiwan to China. The move was made to maintain a competitive edge in the manufacturing industry by capitalizing on China’s pro-business stance, high quality work force and low material and labor costs. These variables coupled with our strategic partnership with large volume vendors enables Shera to keep overhead low and pass valuable savings onto its customers. Shera’s FCOG pricing is competitive with the large multi-billion dollar EMS providers.

Maximum Flexibility
Flexibility is key to all successful business models and thus is also a critical part of Shera’s business philosophy. We have found that customers require forecast flexibility above all else, as marketing and sales objectives and results fluctuate. In order to meet customer flexibility requirements Shera is equipped to propose and manage numerous solutions to include but not limited to semi-monthly forecasts with realistic percentages for rolling volumes and the options of safety stock and component purchasing.

Quality Manufacturing
To deliver products that meet or exceed International quality standards for electronic manufacturing 100% of the time. This is a core philosophy of Shera’s and is especially important to North American corporations manufacturing in China.